Ownership and Control

Ownership and Control:

→Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blog post.
NEWS CORP:
conglomerate→ Digital real estate information, news media, book publishing

Vertical and Horizontal integration→ Television, radio digital industries 

Convergence and Synergy→ Dow Jones and company published the street wall journal.

Diversification→ Tribune company → it also diversified into radio and television broadcasting ( had businesses in educational publishing ).


→Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
  • I agree as they hold too much power and don't allow influencers and other people help create or collab with things that they believe are more helpful.
  • I disagree as they know what they are doing and giving a lot of power to the wrong person may result in failure and wasted money.
Media Magazine reading and questions

Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.

→Briefly describe the production, promotion and distribution process for media companies.
A content distribution strategy encompasses various tactics, platforms, and channels, and typically addresses the following elements: Audience Identification: Understanding who the target audience is, what they want, where they spend their time, and how they consume content.

→What are the different funding models for media institutions?
the type of funding (e.g., government or individual), (2) the funding decision maker (e.g., government administrators or wealthy individuals), and (3) the funder's motivation (e.g., altruism or self-interest).

→The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
  • Disney
  • Nike
  • Netflix 
→What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
Over time, Netflix reinvented its corporate plan and switched to a subscription-based business model, where users could lease a DVD for a fixed monthly fee. At the very peak of their DVD business, Netflix decided to rebrand again and shifted to online streaming. This emerging market allowed them to expand globally.

→Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
upgrading their infrastructure to support the growing demands of digital media consumption.

→Do you agree with the view that traditional media institutions are struggling to survive?
Yes, I agree as mostly old media companies are being replaced by new ones.

→How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 
greater efficiencies, reduced costs, and more control along the manufacturing or distribution process.

→How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
Major conglomerates will definitely keep their control and just keep creating more and more successful companies. 

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