Zuzanna's exam blog

  Media questions Semiotics My media consumption Narrative Audience classification LR feedback Audience theory Audience theory 2 Reading an image Reception Theory Media regulation   Cultural industries  Ownership and control Blog feedback and LR Genre January assessment public service broadcasting  Introduction to feminism Representation Feminist theory Collective Identity Ideology Introduction to Advertising Women in Ads Migrain Assessment LR 3 Gauntlett Masculinity Score Cream CSP Introduction to Postcolonialism Sephora - Black Beauty is Beauty Magazine Cover

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert uses narrative structure, following the protagonist's quest to discover their genetic feelings towards loving or hating Marmite, engaging viewers through suspense and curiosity. 2) What persuasive techniques are used by the Marmite advert? Emotional Appeal Evoking strong emotions tied to personal food preferences and memories. Humour Using wit, satire, and comedic elements to engage the audience. Contrast Highlighting the stark differences between those who love Marmite and those who don't. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? In "Ways of Seeing," John Berger suggests that advertising appropriates and manipulates images to create desires for consumerism. 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this i

  Introduction to Postcolonialism: blog tasks Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  Colonialism, also known as cultural imperialism, refers to the exploitation of one culture by another, often involving political, economic, and social control over the colonised society. 2) Now look at the second page. What is postcolonialism?  Postcolonialism refers to the cultural movement that colonialism and imperialism explore the power dynamics, cultural effects, an ongoing struggle and decolonisation in formerly colonised societies. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy suggests that postco

Blog tasks: Sephora Black Beauty Is Beauty CSP Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora's black beauty campaign aimed to celebrate and promote diversity by highlighting the beauty and unique experiences of Black individuals. 2) What scenes from the advert are highlighted as particularly significant in the articles? In the Sephora black beauty campaign advert, scenes showcasing diverse representations of Black beauty, culture, and experiences, such as the portrayal of various skin tones, natura

Blog tasks: Ideology Part 1: BBC Question Time analysis Watch this clip from BBC Question Time with Russell Brand and Nigel Farage. The BBC deliberately placed the two against each other and the episode resulted in far more people than usual watching and reacting on social media.   1) What examples of   binary opposition   can you suggest from watching this clip? The binary opposition between Russell Brand and Nigel Farage on BBC Question Time contrasts such as left versus right, globalism versus nationalism. 2) What  ideologies  are on display in this clip? The clip likely showcases a clash between leftist ideals, represented by Russell Brand, and right-wing ideologies, represented by Nigel Farage, with contrasting views on issues such as social justice, globalisation, and national identity. Part 2: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks lin

Score hair cream advert: CSP context: The Score hair cream advert is an historical artefact from 1967. It should be examined by considering its historical, social and cultural contexts, particularly as it relates to gender roles, sexuality and the historical context of advertising techniques.  Context: 1967 can be seen as a period of change in the UK with legislation on (and changing attitudes to) the role of women – and men – in society. Produced in the year of decriminalisation of homosexuality and three years before the 1970 Equal Pay Act, the representation of gender could be read as signalling more anxiety than might first appear. The reference to colonialist values can also be linked to social and cultural contexts of the ending of Empire. Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared dri