Introduction to Postcolonialism

 




Introduction to Postcolonialism: blog tasks

Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access.

Answer the following questions on your blog:

1) Look at the first page. What is colonialism - also known as cultural imperialism? 

Colonialism, also known as cultural imperialism, refers to the exploitation of one culture by another, often involving political, economic, and social control over the colonised society.

2) Now look at the second page. What is postcolonialism? 

Postcolonialism refers to the cultural movement that colonialism and imperialism explore the power dynamics, cultural effects, an ongoing struggle and decolonisation in formerly colonised societies.

3) How does Paul Gilroy suggest postcolonialism influences British culture?

Paul Gilroy suggests that postcolonialism influences British culture by highlighting the differences of cultures, identities, and histories, challenging traditional Britishness.

4) What is 'othering'?

"Othering" is a process where individuals or groups are treated different from oneself or the dominant group, often resulting in their discrimination or exclusion based on characteristics such as race, ethnicity, religion, or nationality.

5) What examples of 'othering' are provided by the article?
  • Race
  • Nationality
  • Gender
  • Religion

6) What is 'double consciousness'? 

"Double consciousness" refers to individuals from marginalised groups who are awareness of their own identity and the societal perceptions due to culture.

7) What are 'racial hierarchies'?

"Racial hierarchies" refer to different levels of value, privilege, and status to individuals or groups based on racial characteristics, often resulting in the oppression of certain racial groups while privileging others.

8) What examples from recent media products challenge the idea of racial hierarchies? 

Recent media products such as "Black Panther" and "Pose" challenge racial hierarchies by centering diverse casts and storylines that celebrate the experiences and perspectives of different racial groups.

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