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Representation

REPRESENTATION:   1) Why is representation an important concept in Media Studies? Representation is crucial in Media Studies because it shapes how individuals and groups are portrayed in media, influencing societal perceptions, identities, and opinions. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The example of Kate Middleton illustrates how media representations can vary and create different meanings. Depending on the context, she may be portrayed as a fashion icon, a dutiful royal, a mother, a public figure, or even a symbol of social status. These representations can shape public perception of her and influence broader discussions about royalty, gender roles, class, and celebrity culture. 3) Summarise the section 'The how, who and why of media representation' in 50 words. The section goes into the difficult processes of media representation, analysing how various factors such as ideology, commercial interests, and po
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Introduction to feminism

  INTRODUCTION TO FEMINISM: 1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started the Everyday Sexism project to provide a platform for individuals to share their experiences of gender-based discrimination and to raise awareness about the disgusting nature of sexism in daily life. She wanted to create a space where people could speak out against instances of sexism, challenge societal attitudes, and advocate for change. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The Everyday Sexism project highlights ongoing gender inequalities, challenging the motion of post-feminism, which suggests that feminism is no longer needed in Western societies. By documenting instances of sexism in daily life, the project demonstrates that gender discrimination persists and underscores the ongoing relevance of feminism in addressing these issues. 3) Why was new technology essential to the success of th
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Feminist theory

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    FEMINIST THEORY: 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Text One: Mulvey discusses how in classical Hollywood cinema, women are often presented as objects of desire for both the male characters within the film and the male audience outside of it. This objectification causes women to be seen as objects to be looked at, fulfilling the desires and fantasies of the male viewer. Text Two: Mulvey points out how the camera's perspective in many films aligns with the perspective of a heterosexual male viewer, emphasising the male gaze. This perspective often positions women as objects to be looked at and desired, reinforcing traditional gender roles and power dynamics 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? These texts demonstrate that feminism is still necessary as they reveal sexism in a different form, presented through the male gaze in media and culture. 3)
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