Public Service Broadcasting

 PUBLIC SERVICE BRAODCASTING:

1) Look at page 3. Why is it a critical time for public service broadcasting? 

Public service broadcasting is at a critical place due to changing media habits, political pressures, misinformation, funding issues, and technological advancements. These challenges threaten their ability to reach audiences, maintain independence, get rid of misinformation, secure funding, and adapt to new technologies. Not to mention the amount of strikes public services are going on because of low/bad pay.

2) Read page 4. How has TV viewing changed in recent years? 

TV viewing has changed with the rise of streaming services like Netflix, Hulu, and Disney+, which offer on-demand access to a wide range of content. More people are watching on mobile devices, leading to cord TV basically not existing anymore. Binge-watching culture has emerged, fuelled by platforms releasing entire seasons at once. Personalised recommendations, original content, and social viewing on platforms like Twitter have also become massive. Overall, TV viewing has become more flexible, personalised, and interactive, with a shift towards streaming and mobile consumption.

3) Still on page 4, what aspects of PSB do audiences value and enjoy? 

Audiences value public service broadcasting for its quality, trustworthy content, diverse representation, commitment to public interest, limited advertising, local coverage, educational programs, and innovative ideas. These aspects enhance engagement and fulfil audience needs for informative, inclusive, and socially responsible media.

4) Read the section on page 5 discussing the importance of PSB. Find the statistics and explain the value of public service broadcasting in Britain.

5) Look at the section on commercial challenges. How have revenues fallen for PSB channels?

Revenues for public service broadcasting (PSB) channels have fallen due to declining advertising revenue, competition from streaming services, government budget cuts, and the changing media landscape.

6) Read page 6. What services increasingly play a role in our media lives in the digital age? 

In the digital age, streaming services like Netflix, social media platforms such as Facebook and Twitter, and online news outlets increasingly play a significant role in our media lives. In addition to traditional TV and media, digital platforms like streaming services (e.g., Netflix, Hulu), social media (e.g., Facebook, Twitter, Instagram), online news websites, and podcasts are becoming vital parts of our media consumption habits. These platforms offer on-demand access to a wide range of content, facilitate real-time interaction and sharing, and cater to diverse interests and preferences.

Goldsmiths report on Public Service TV

Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.

1) What does the report state has changed in the UK television market in the last 20 years?

In the UK television market over the last 20 years, there has been a notable shift towards digital broadcasting, the rise of streaming services, an increase in on-demand viewing, and changes in ownership and regulations affecting both traditional broadcasters and new entrants.

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

The report suggests that future regulation of public service broadcasting should include principles such as independence, diversity, accountability, and adaptability to ensure its relevance and effectiveness in the evolving media landscape.

3) What does the report say about the BBC?

The report acknowledges the importance of the BBC and a milestone of public service broadcasting in the UK and emphasises the need for its continued independence, accountability, and adaptability to meet the changing needs of audiences.

4) According to the report, how should the BBC be funded in future?

The report suggests exploring alternative funding models for the BBC, such as a mixed funding approach that may include a combination of public funding, subscription fees, and commercial revenue, to ensure its long-term financial sustainability and independence.

5) What does the report say about Channel 4?

The report suggests considering various options for the future ownership and funding of Channel 4, including making it private, strategic partnerships, or maintaining its current public ownership model, to ensure its sustainability and ability to fulfil its public service duties.

6) How should Channel 4 operate in future?

The report suggests that Channel 4 should continue to operate as a commercially funded, publicly owned broadcaster but explore strategic partnerships or other measures to enhance its financial sustainability and ability to fulfil its public service duties.

7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

The report highlights the importance of new digital content providers in supporting the objectives of public service broadcasting, suggesting collaboration and partnership opportunities to enhance the provision of diverse, high-quality content across multiple platforms.

Final questions - YOUR opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?

I believe the BBC should stay as the British service broadcasting.

2) Is there a role for the BBC in the 21st century digital world?

Yes, the media and audience still need to be able to receive reliable news.

3) Should the BBC funding model (licence fee) change? How?

I feel as if the funding model is fine the way it is although I do believe in some ways it should be paid more.